📊RPM Calculator
Calculate your Revenue Per Mille (RPM) - how much you earn per 1,000 views on YouTube. Project earnings and compare to niche averages.
Frequently Asked Questions
What is RPM and how is it different from CPM?
RPM (Revenue Per Mille) is how much YOU earn per 1,000 views as a creator. CPM (Cost Per Mille) is how much ADVERTISERS pay per 1,000 ad impressions. The difference: YouTube takes 45% of ad revenue, so RPM = CPM × 55%. Example: Advertiser pays $10 CPM → you earn $5.50 RPM ($10 × 55%). RPM accounts for: YouTube's cut (45%), ad blockers (10-30% of viewers), non-monetized views, skipped ads. Formula: RPM = (Total Revenue / Total Views) × 1,000. Example: $250 revenue from 100,000 views = $2.50 RPM. RPM varies widely: Finance: $8-15, Gaming: $2-4, Music: $1-3. Focus on RPM, not CPM, to understand YOUR actual earnings.
What is a good RPM for YouTube?
Good RPM varies by niche and region: TOP-EARNING NICHES: Finance/Investing: $8-20 RPM (high-value audience), Make Money Online: $8-15 RPM, Technology: $5-10 RPM, Business/Marketing: $5-12 RPM. AVERAGE NICHES: Education: $3-7 RPM, Health/Fitness: $3-6 RPM, DIY/Home Improvement: $3-6 RPM, Food/Cooking: $2-5 RPM. LOW-EARNING NICHES: Gaming: $1-4 RPM (young audience), Music: $0.50-2 RPM (lots of ad-free viewers), Entertainment/Vlogs: $1-3 RPM, Kids Content: $0.50-2 RPM (COPPA restrictions). US VIEWERS = 3-5X higher RPM than developing countries. Overall average: $3-5 RPM globally. If you're getting $7+ RPM, you're doing great! Under $2 RPM = consider changing niche or targeting US/UK/Canada viewers.
How can I increase my YouTube RPM?
10 proven ways to boost RPM: (1) Target high-CPM niches - Finance, tech, business = $8-20 RPM vs gaming's $2-4. (2) Make longer videos (8-15 minutes) - More mid-roll ads = 2-3x more revenue. (3) Target US/UK/Canada viewers - US viewers pay 5-10x more than India/Philippines. (4) Improve watch time - Higher retention = better ads = higher RPM. (5) Use high-CPC keywords in titles/descriptions - 'best credit cards' pays more than 'funny cat videos'. (6) Enable all ad formats - Pre-roll, mid-roll, overlay, display. (7) Create 'brand-safe' content - Swearing/controversial topics = limited ads. (8) Target high-income demographics (25-54 age) - They have more purchasing power. (9) Post during Q4 (Oct-Dec) - Holiday season = 50-100% RPM increase. (10) Join YouTube Partner Plus - Requires 500K subs but offers 70/30 revenue split vs 55/45.
How much money can I make with 100K views on YouTube?
100K views earnings vary widely by RPM: LOW RPM ($1-2): $100-200 per 100K views. Typical for: Gaming, music, entertainment, young audience, non-US traffic. AVERAGE RPM ($2-4): $200-400 per 100K views. Typical for: Most general content, mixed demographics, global audience. GOOD RPM ($4-7): $400-700 per 100K views. Typical for: Educational content, how-to videos, US audience. EXCELLENT RPM ($7-15): $700-1,500 per 100K views. Typical for: Finance, investing, make money online, business, tech reviews. Example calculation: 100,000 views × $3 RPM ÷ 1,000 = $300. But remember: This is AdSense only. Add sponsorships ($500-5,000 per 100K views), affiliate links ($100-1,000), merch, memberships. Total potential: $1,000-10,000+ per 100K views with diversified income. Don't rely on ads alone!
Why is my RPM so low and how can I fix it?
Common reasons for low RPM and solutions: (1) YOUNG AUDIENCE - Kids don't buy products → low-value ads. Solution: Target 25-54 age group with professional content. (2) NON-US TRAFFIC - India/Philippines = $0.50-1 RPM vs US $5-10. Solution: Use English, target US-specific topics, post during US peak hours (6-9pm EST). (3) SHORT VIDEOS - Under 8 minutes = only pre-roll ads. Solution: Make 10-15 minute videos with multiple mid-roll ads. (4) LOW WATCH TIME - Poor retention = bad ads. Solution: Hook viewers in first 30 seconds, deliver value throughout. (5) AD-BLOCKER VIEWERS - 20-30% use ad blockers. Solution: Create members-only perks, sponsorships. (6) DEMONETIZED CONTENT - Swearing, controversial topics = limited ads. Solution: Make brand-safe content. (7) WRONG NICHE - Gaming/music = always low RPM. Solution: Pivot to finance/tech/education. (8) OFF-SEASON (Jan-Sept) - Lower ad budgets. Solution: Diversify income, expect Q4 spike. Track RPM monthly, test different content styles, analyze what performs best.
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Financial Disclaimer
This calculator is provided for educational and informational purposes only. The results are estimates based on the information you provide and should not be considered as financial, legal, or tax advice.
Actual results may vary based on your specific circumstances, market conditions, and other factors. Always consult with qualified financial, legal, and tax professionals before making any financial decisions.
We make no guarantees about the accuracy, completeness, or reliability of the calculations. Use this tool at your own risk.