📸 Instagram Engagement Calculator
Calculate your engagement rate and see what it means for sponsorship opportunities.
Frequently Asked Questions
What is a good Instagram engagement rate?
Good engagement rates by account size: Nano (1K-10K): 4-8%. Micro (10K-100K): 3-5%. Mid-tier (100K-500K): 2-4%. Macro (500K-1M): 1.5-3%. Mega (1M+): 1-2%. Formula: (Likes + Comments + Shares + Saves) / Followers × 100. Industry average is 1-3%. Above 3% is good, above 6% is excellent. Engagement matters MORE than follower count for sponsorships.
How do I increase my Instagram engagement rate?
10 proven tactics: (1) Post when audience is online (check Insights). (2) Use 8-15 relevant hashtags. (3) Ask questions in captions. (4) Respond to all comments within 1 hour. (5) Use Stories and Reels (algorithm boost). (6) Create shareable/saveable content (infographics, tips). (7) Collaborate with other creators. (8) Host giveaways. (9) Post consistently (3-7x per week). (10) Use trending audio in Reels. Engagement = algorithm favor = more reach.
What do Instagram engagement metrics mean?
4 key metrics: LIKES: Easy engagement, lowest value. Shows content is likable but not necessarily valuable. COMMENTS: 10x more valuable than likes. Shows deeper engagement and algorithm loves them. SHARES: Highest value - people endorse your content to friends. Massive algorithm boost. SAVES: Super valuable - content is reference-worthy. Instagram prioritizes educational/useful content. Ideal ratio: 100 likes : 5-10 comments : 2-5 shares : 3-8 saves. Comments + saves matter most for reach.
How much should I charge for Instagram sponsorships?
Pricing by followers: 10K: $100-300/post. 50K: $500-1,000. 100K: $1,000-2,000. 500K: $5,000-10,000. 1M+: $10,000-50,000+. Formula: $10 per 1,000 followers (adjust for engagement). HIGH ENGAGEMENT (6%+): Charge 50-100% more. LOW ENGAGEMENT (under 2%): Charge 30-50% less. Story posts: 50-70% of feed post rate. Reels: 100-150% of feed post rate. Always negotiate usage rights separately (+50-100%).
Should I buy followers to increase my numbers?
NO! Buying followers destroys your account: (1) Fake followers don't engage → engagement rate plummets. (2) Instagram algorithm detects fake accounts → shadowban. (3) Brands check engagement rate → you lose sponsorships. (4) Real followers can tell → lose credibility. (5) Violates Instagram TOS → account deletion risk. Example: 10K real followers with 5% engagement = 500 engagements. 50K (40K fake) with 1% engagement = 100 engagements. You're worse off! Focus on QUALITY over quantity. 1,000 engaged followers > 100,000 fake followers. Brands pay for engagement, not just follower count.
Related Calculators
Financial Disclaimer
This calculator is provided for educational and informational purposes only. The results are estimates based on the information you provide and should not be considered as financial, legal, or tax advice.
Actual results may vary based on your specific circumstances, market conditions, and other factors. Always consult with qualified financial, legal, and tax professionals before making any financial decisions.
We make no guarantees about the accuracy, completeness, or reliability of the calculations. Use this tool at your own risk.