🎵TikTok Money Calculator
Calculate your potential TikTok earnings from Creator Fund, sponsorships, live gifts, and more. See realistic income projections based on your metrics.
Frequently Asked Questions
How much does TikTok pay per 1000 views?
TikTok Creator Fund pays $0.02-0.04 per 1,000 views (average $0.03). This is MUCH lower than YouTube: TikTok: $0.02-0.04 per 1K views ($20-40 per million). YouTube: $3-5 per 1K views ($3,000-5,000 per million). Example: 1 million TikTok views = $20-40 from Creator Fund. 1 million YouTube views = $3,000-5,000 from AdSense. Why so low? TikTok is subsidizing creator payments, not showing many ads yet. Payments vary by: Country (US pays most), viewer age (older = more), watch time (full video views pay more), engagement (likes/comments boost). Many creators report $0.01-0.02 per 1K views in practice. You CANNOT make good money from Creator Fund alone - need sponsorships!
How do TikTok creators actually make money?
6 main TikTok revenue streams (ranked by potential): (1) BRAND SPONSORSHIPS (80% of income for most): $100-500 per post (10K-50K followers). $500-5,000 per post (50K-500K followers). $5,000-50,000+ per post (500K+ followers). Brands pay for product reviews, mentions, hashtag challenges. (2) CREATOR FUND (5-10% of income): Need 10K+ followers and 100K views/30 days. Pays $0.02-0.04 per 1K views. Most creators earn $50-200/month. (3) LIVE GIFTS (5-10%): Viewers send virtual gifts during live streams. TikTok takes 50%, you keep 50%. Top creators earn $100-1,000+ per live. (4) AFFILIATE MARKETING (5-10%): TikTok Shop, Amazon Associates. Earn 5-20% commission on sales. Can be $100-10,000+/month. (5) SELL YOUR OWN PRODUCTS (varies): Merch, courses, services. Margins are better (70-90%). (6) TikTok SHOP (NEW, growing): Sell directly in-app. TikTok takes 8% commission vs 15% on other platforms. Best strategy: Sponsorships for followers, Creator Fund is bonus, diversify with affiliates and products.
How many followers do I need to make money on TikTok?
You can start earning at different follower counts: 1,000 FOLLOWERS: Can get free products from small brands. Earn $0-50/month from Creator Fund (if you qualify at 10K). Affiliate marketing: $50-200/month. 10,000 FOLLOWERS: Eligible for Creator Fund ($50-200/month). First paid sponsorships: $100-300 per post. Live gifts: $50-200/month. Total potential: $200-700/month. 50,000 FOLLOWERS: Sponsorships: $500-2,000 per post (2-4 per month = $1,000-8,000). Creator Fund: $200-500/month. Affiliates: $500-2,000/month. Total potential: $1,700-10,500/month. 100,000 FOLLOWERS: Sponsorships: $1,000-5,000 per post. Can be full-time income ($5,000-20,000/month). 500,000+ FOLLOWERS: Sponsorships: $5,000-25,000+ per post. Top-tier income ($50,000-500,000+/month). Industry benchmark: 1-2% of followers should convert to dollars/month via sponsorships. Example: 100K followers = $1,000-2,000/month from sponsorships.
What is a good engagement rate on TikTok?
TikTok engagement rates by tier: EXCELLENT (10%+): Top-tier content, highly engaged community. Brands pay premium. Very desirable for sponsorships. VERY GOOD (7-10%): Above average performance. Great for monetization. Strong community. GOOD (4-7%): Average for most creators. Acceptable for sponsorships. Room for improvement. FAIR (2-4%): Below average. May struggle with sponsorships. Need better content strategy. POOR (under 2%): Weak engagement. Bought followers or bad content. Very hard to monetize. Engagement Rate Formula: (Likes + Comments + Shares) / Views × 100. Example: 50K views, 4K likes, 200 comments, 100 shares = (4,300 / 50,000) × 100 = 8.6% (Very Good). TikTok has HIGHER engagement than other platforms: TikTok: 4-7% average. Instagram: 1-3% average. YouTube: 3-5% average. Brands care MORE about engagement than followers - 50K followers with 10% engagement is better than 500K with 2% engagement.
How much should I charge for a TikTok sponsorship?
Pricing formula: Base rate: $10-20 per 1,000 followers. Adjust for engagement rate and niche. FOLLOWER-BASED RATES: 10K followers: $100-200 per post. 50K followers: $500-1,000 per post. 100K followers: $1,000-2,000 per post. 500K followers: $5,000-10,000 per post. 1M+ followers: $10,000-50,000+ per post. ENGAGEMENT MULTIPLIER: 2-4% engagement: Use low end of range. 5-7% engagement: Use mid range. 8-10%+ engagement: Use high end or charge 50% more. NICHE MULTIPLIER: High-value niches (finance, tech, B2B): Charge 2-3x base rate. Medium-value (beauty, fitness, fashion): Use base rate. Lower-value (entertainment, comedy): Charge 0.5-1x base rate. CONTENT TYPE: Single video: Base rate. Video series (3 posts): 2.5x single post rate. Exclusive partnership: 5-10x single post rate. Usage rights (brand can repost): +50-100%. NEGOTIATION TIPS: Start 30% higher than minimum. Include usage terms (how long brand can use content). Require 50% upfront payment. Don't accept exposure-only deals unless truly strategic. Always get contract in writing.
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Financial Disclaimer
This calculator is provided for educational and informational purposes only. The results are estimates based on the information you provide and should not be considered as financial, legal, or tax advice.
Actual results may vary based on your specific circumstances, market conditions, and other factors. Always consult with qualified financial, legal, and tax professionals before making any financial decisions.
We make no guarantees about the accuracy, completeness, or reliability of the calculations. Use this tool at your own risk.